A Note to Solo Entrepreneurs
Over the years, I’ve worked with many solo entrepreneurs, especially those in service-based businesses. Their number one stumbling block is marketing — what to do to make their business thrive. They’re good at doing the thing they got into business to do. They usually don’t enjoy selling they services. They may even wish someone else would do that for them. They often turn to marketing “gurus” for the answers, sometimes paying thousands of dollars for courses on marketing — sometimes to be told they need to change what business they’re in.
Have you been down that path before?
You’ve chosen your business because you’re good at it. You love what you do. And you believe there’s a need for your service.
I’m not going to tell you to do something else. We’ll figure out what your audience is looking for. We’ll tweak your message. We’ll strategize on how to get your message out there most effectively.
Being a solo entrepreneur is really tough. You’re responsible for all aspects of the business — doing the actual work, doing the finances, and doing the marketing. When we first get into business for ourselves, we sort of hope that putting up that website is all it will take to attract all the clients we need.
But then you figure out really quick that it’s going to take much more than that. And it can be kind of depressing because marketing takes time away from doing the work you love.
My goal is to help you make your marketing more strategic and, thus, more effective — so you can spend more time doing what you love, what you’re good at: working with your clients.
For example, we’ll fix your marketing so that you plan it out several months in advance. Yes, it’s possible, and it’s easy once you have a strategy in place. And you won’t have to mess with social media every day. We’ll set that up a month in advance — or farther.
Get a marketing plan in place, and you can focus on doing what you do best: working with your clients.
I’m here to help you do that. Get in touch, and let’s discuss how.
My Gift to You
Would you like a way to simplify your social media marketing? You can download my free social media marketing calendar that will enable you to plan your social media marketing one month or many months in advance. It’s an Excel spreadsheet that comes with complete instructions on how to use it — and ways to customize it to make it your own.
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