3 Ways AR Can Help Boost Your Brand

While AR is usually thought of as an end-product, such as a standalone game, AR is emerging as a powerful communication tool, particularly for branding professionals. The key to making AR an effective branding channel is to make it useful and relevant. The brand must be the focus, not the technology.

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Augmented reality and the Mattress Factory — a proposal

For one of my communication classes, we were to choose an organization whose mission we admire and imagine that we were creating a new messaging campaign for that organization. We were to pick a channel of communication to share that message and explain why we chose that channel. Here is my take on that assignment, in which I chose local art museum, the Mattress Factory.

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Kelly Smith
New key message for Global Handwashing Day

An assignment for my communications in practice class asked us to create a new key message for the Global Handwashing Day organization. Global Handwashing day occurs on October 15th every year and was started to teach people to use soap and wash to prevent the spread of bacteria.

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Kelly Smith
Blackfish and SeaWorld — A case of miscommunication

An assignment in my communications in practice class had us analyze a communications case study. I chose a case study about how SeaWorld handled the backlash after the documentary film "Blackfish" came out. I went beyond the analysis and included what I would have done had I been working for SeaWorld.

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Kelly Smith
Welcome to class

Our first assignment in both classes—communications in practice and branding and advertising—was to introduce/brand ourselves. Here is what I wrote for branding and advertising. I threw in some silly stuff because you can get the serious stuff by looking at LinkedIn and my resume.

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Kelly Smith
Back to school

I consider myself a perpetual student. I love learning something new every day. But, at this stage in life, I didn’t imagine that I’d actually be going back to school.

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Kelly Smith